Fabletics is going through a lot of transition, and a lot of people are reaping the benefits. This is a company that is working well and her personal brand led her to connect with Adam Goldenberg to establish Fabletics. The brand has extended the sizes to become more of an all-inclusive brand. It is one of the most successful companies in recent years to bring forth a new style of clothing that fits all sizes.
A large majority of people that are hearing about Fabletics for the very first time will notice that there is a large fan base that is linked to the brand. This a very successful clothing company, and co-founder Kate Hudson is looking for an opportunity to get more people consider buying clothes from Fabletics. This is a company that promotes stylish clothes, but affordability is also something that is promoted through the Fabletics brand. The founders recognize that lot of the working class consumers will not have a ton of money to spend on clothing for working out. They wanted to make sure that she did not isolate people that were looking for durable clothing that was also affordable. She wanted to get a middle ground in which she could present something that consumers would feel comfortable running errands in as well as working out. This is where she has been able to establish herself as a dominant force in the clothing industry. She has developed a brand that is considered popular by the mainstream because it is heavily promoted on social media.
There are a lot of fans of the Fabletics brand that have been able to exercise in these clothes and even post pictures of themselves with their favorite garments on. This the type of word of mouth promotion that Kate Hudson was dependent on. She wanted to build a brand that would become one of the hottest sellers around. She has done this with great success, and there is definitely lot of anticipation about the stores that she is planning to open.
All of these different aspects of Fabletics gives people the opportunity to see how the company is growing. With more than 100 stores in position to be open within the next five years it appears that there’s a tremendous amount of growth. Hudson is certain that this constant social media buzz – along with extended garments sizes – will help Fabletics grow.