Bradesco is nothing without Luiz Carlos Trabuco Cappi and I will tell you why. Carlos, an alumnus of the University of Paulo, joined Bradesco in 1969 right after leaving college. Thus, Luiz Cappi has been an integral part of the successes Bradesco enjoys today.
Luiz Carlos Trabuco Cappi, an expert in sciences, philosophy, and languages, has used his combined skills to take Bradesco to an entirely different level. A closer look shows you that the Bradesco you knew fifty years ago is now bigger and better than before.
Mr. Cappi, in 1969, only served junior roles in Bradesco due to a lack of experience. However, the hard-working Luiz Carlos Trabuco Cappi was able to work his way up to the top, beating individuals who had been in the company long before his time at their game.
Positions that Cappi has held over the years include managing director, vice president, departmental director, the internal director, corporate director, and most recently, the CEO and President of Bradesco. It has taken a lot of time and energy for Luiz Carlos Trabuco Cappi to transform one of the largest if not the largest banking institutions in Brazil to its present state.
Unfortunately, Luiz is no longer the President of Bradesco after retiring from his post earlier in the year. Before his departure, Cappi had to choose his successor, an offer he diligently turned down. Remember, Carlos is an open-minded man, and that is why he was able to transform Bradesco to greatness.
Instead, Luiz Carlos Trabuco Cappi tasked the corporation’s executives with the responsibility of finding his replacement and that is when the company settled for Octavio de Lazari Junior. It has always been the organization’s tradition to select a new president from it inner circles but the unexpected happened this time around.
Mr. Lazari, thanks to his accomplishments in banking, had proven to be the best pick for the position given he also had more than enough experience in leading such an organization. Was it a wise selection? Yes, it was. Trabuco, after learning about his successor, got thrilled. Luiz knew from the get-go that Octavio was the man for the job and that is why the transition in March went on smoothly.
Today, Bradesco is different after Cappi’s exit but still focused on achieving its goals. Lazari, like I said, is a passionate man, and it is through his vision that the company will thrive. Trabuco, the current Chairman of the Board, has already extended his hand to his successor and is more than ready to offer free advice to Lazari whenever it gets needed.
Octavio is lucky, luckier than Carlos Cappi. The new president, unlike the incumbent, will have the support of the company’s vice presidents, a number that has risen in the past one year. Therefore, Octavio Lazari has more a thousand reasons to deliver as he now leads one of the most organized institutions in the world because of Mr. Cappi’s outstanding leadership.
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