Squaw Valley Ski Resort Gives Update On Upper Mountain Water Quality

The Squaw Valley ski resort has issued a lengthy statement outlining its response to the water contamination that was found on the Upper Mountain portion of its resort. Squaw Valley’s statement also included a report with an update on the current water quality level at upper mountain’s drinking water supply. The following is a transcription of the statement issued by the Olympic Valley based ski resort known as Squaw Valley.

 

A massive rainstorm was the culprit behind the contaminated water supply at Upper Mountain. Much higher than usual precipitation led to flooding of the water supply system which had actually been only upgraded. The flooded waters in turned out, had dangerous e-coli and other coliform bacteria which then seeped into Upper Mountain’s water supply systems. The affected parts of the Upper Mountain water supply system included the sections of High Camp and Gold Coast.

 

Squaw Valley wants to make it clear that as soon as the resort found out that there was contamination at one of its water supplies, the appropriate authorities were notified and the appropriate action was taken. This included contacting the Placer County Environmental Health department and notifting the Squaw Valley Public Service District that a contamination of the water supply at the High Camp and Gold Coast parts of the Upper Mountain area had occurred. The water supply was also immediately shut down upon the learning of dangerous coliform bacteria present in it.

 

The resort also wishes to stress that there was never any danger to the public of being exposed to the contaminated water supply. All tourists and guests at the Upper Mountain area were promptly notified not to drink any of the water. Bottled water was provided to them and continues to be provided until the contamination is completely resolved. All restaurants at the Upper Mountain area have also been shut down and will continue to be until the contamination of the Upper Mountain drinking water is certified to be free of dangerous bacteria.

 

According to Squaw Valley’s latest reports, three of the four wells at Upper Mountain are free of the e-coli bacteria. These three wells also contain minute amounts of coliform bacteria. The resort continues to take all the necessary precautions and actions to restore its water supply to safe standards.

Fabletics vs. Amazon

Amazon controls about 20 percent of the fashion e-commerce market. Its expansive inventory outmatches every company that would even dare to challenge its rule. But recently, Kate Hudson’s Fabletics has stepped up and is daring to knock Amazon out of the number one spot.

In just three years, Fabletics has grown into a $250 million business. It’s now one of the most recognizable brands in the world. Fabletics is the leading fashion company in the ‘activewear’ trend. It also uses a subscription mechanic to sell directly to its customers. The overall premise of Fabletics is simple; combine convenience and membership with aspirational fashion.

High-value brands were determined by price and the quality of the product. In recent years, trends have shifted the economics of fashion in a new direction. Just having a good product at a good price is no longer a guaranteed success.

Nowadays, consumers care about things like customer experience, brand recognition, and gamification elements. Along with other personal aspects, the new fashion e-commerce market can be quite tricky. Companies have to put a lot more effort into becoming a brand that consumers will think of as being high-value.

With Fabletics success continuing to skyrocket, the company has now begun opening physical stores. Having seen the success of other e-commerce companies like Apple, Fabletics is taking its physical stores to a new level. Currently, Fabletics has sixteen stores in places like Hawaii, Illinois, Florida, and California.

Gregg Throgmartin, General Manager of Fabletics, thinks of Fabletics as building a modern and re-imagined version of a high-value brand. From day one, the company set out to create something like never before. It’s that innovative spirit that encouraged the customer-focused concept. It’s what allows Fabletics to offer personalized services and products.

While most e-commerce companies with physical stores have been suffering from ‘showrooming’, Fabletics has taken ‘showrooming’ and turned it into a positive. ‘Showrooming’ is where people browse offline and go buy that same item somewhere else. To combat the negative impact of showrooming, Fabletics has introduced ‘reverse showrooming.’

Reverse showrooming is the strategy of welcoming visitors into the store and making them feel wanted. Fabletics relies on customer relationships and getting to know the local markets. This strategy has resulted in 30 to 50 percent of visitors being members and an additional 25 percent of visitors becoming members.

In a recent review about Fabletics, the author actually confirmed much of what people have been hearing about Fabletics. The quality of the products is actually much better than expected. Usually, with products in that price range, it’s expected to stretch out or fade within weeks of being purchased. Fabletics’ products actually hold their shape and compression over time.

Overall, Fabletics is a good membership to join. The prices are good and the products are beyond impressive. What many may not know about Fabletics is that it allows members to skip monthly payments if they’re not going to buy anything that month.

Jose Borghi Gains Passion For Advertising At a Young Age

Show business is really interesting. Even when it comes to retail business, it is necessary to have some involvement in show business. The aspect that show business in for businesses is advertising. The company needs to have some sort of fame in order to get customers to buy products from it. In order to achieve this fame, there needs to be some kind of creative production. This can only come from someone who is passionate about advertising. Fortunately, businesses has Jose Borghi of Mullen Lowe. He has a lot of passion when it comes to advertising, and it shows in the work that he does for his clients.

Jose has discovered his passion for advertising at a young age when he went to a film festival. He has fallen in love with the concept of putting together something that is very creative for companies. Therefore, he has used this passion to develop his craft and come up with something that will not only get the message across but reach people for their businesses. His concepts and campaigns have won the trust of many companies in Brazil. When companies in Brazil have contacted him for advertisement opportunities. He has come up with campaigns that have brought then increases in sales.

Jose has a balanced approach when it comes to advertising. For one thing, he uses different aspects of what the audience wants in order to get their attention. One of the ways he reaches his audience is by paying attention to Brazilian culture. People take a lot of pride in their country. This is one good way to get people to buy products. When they feel like they are representing their country which they are proud of, they are more likely to respond to the ads that are put out for the company.

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